6 Steps for Networking and Making Live Connections on Linkedin
LinkedIn can be used for more than passively waiting for people to respond to your profile. If you don’t take an active role in managing and promoting your account, chances are not much will happen. Here are 6 steps for networking and making live connections on linked.
1. Make sure your profile is complete and compelling. This means filling out all the sections and having a decent profile picture. Any picture is better than not having any at all, but try to have a good professional looking photo that shows you to your best advantage. The more institutions that you list that you are or have been associated with, the more people will be able to find you who where also associated with those institutions.
Although your profile will list your accomplishments, it should be focused on the reader, and what your unique value proposition is. You proposition should state how you will help a prospect with your knowledge, experience and processes. A prospect is not interested in who you are, until they know how you can help them.
2. Remember that Linkedin is social media first and foremost. People want to be engaged, spend some time browsing online, and have a conversation. They are there for business and to pursue their goals, but they need to have a chance to get to know people. Nothing will turn off members sooner, or cause them to block then you a “hard sell,” or appearing so often in their timeline it seems like you are stalking them. Keep it light and social. Contribute value and prospects will be happy to interact with you.